Nicole played a lead role in shaping the tourism marketing of Broome over many years. Not only was this through her role with one of WA’s largest resort properties, but also through her involvement on a number of industry-led committees. Nicole was highly regarded by industry peers for her knowledge of regional tourism and she was the ‘go-to’ person whenever advice was needed. Nicole’s professionalism was exemplary and her knowledge of the mechanics of the tourism industry was second to none. She was often approached by industry bodies to provide advice and direction.