What is a successful event?

Some would say ask the person paying the bill, but the reality is,  if the audience had a good time it was successful. The question is,  did you invite the right audience? And did their good time allow you to get them to take the next step? Did the organiser know what the next step… Read more

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Return on investment from a trade show? Heading to AIME, how will you achieve it?

AIME and other such trade-shows are fascinating melting pots of opportunity and many people just miss it.

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