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Blog Helpful tips and tricks and just a touch of wisdom

We all love something new! Nice job @emilee6333 We all love something new! Nice job @emilee6333 Now that you can travel Sydney yell out if you need help in SA.
A great group of event profs for Friday entertainm A great group of event profs for Friday entertainment and education thanks to #TCEB #thailandbusinessevents
Loving this by SA Tourism We think perhaps as man Loving this by SA Tourism We think perhaps as many SA people will be heading to Sydney as the reverse !
Wow can’t wait to check out this hotel - public Wow can’t wait to check out this hotel - publicly opening in a jiffy! New hotels are exciting, the team at CW have opened a few hotels between us. The first in Adelaide in 1995 the Playford ahead of its time in many ways, 2000 Sydney Olympic Hotels wow what a ride, a plethora of Accor hotels up to 2010 and then the breathtaking The Darling in Sydney with Stevie Wonder and Leo DiCaprio - what a budget! Plus various relaunches and new venues over the last 25 years. With a new hotel opening in Adelaide almost monthly - Oval Hotel, Crowne Plaza, EOS, Sofitel and Indigo hmm in a city that is full occupancy less than 30 nights of the year (in non COVID-19 times) it makes you wonder. What will make one stand above the other? Is it the award winning architecture? The experience of the GM ? The contacts of the sales team? The PR throughout the opening. Sure all that helps. But- No. It is the best marketing trick in the book and we are not afraid to share it - Outstanding customer experience - driving positive word of mouth. You will always need a great GM to run the ship but you wouldn’t even need a sales team if your customer service went that extra mile. Testimonials user generated content and old fashioned water cooler conversation is word of mouth. Guess that’s why sales remains an essential service. 😊 #newhotels #newvenues #newexperiences #AdelaideHotels #adelaidevenues #eventprofsAus #travelagentsaus #adelaidebusiness
Well the media landscape is certainly changing, th Well the media landscape is certainly changing, the glossies are not so glossy or so prevalent, and the web is so cluttered. How do you get your message out, how do you tell or sell your story ? 1) work out your audience 2) locate them 3) ask them 4) trial, test and repeat Sounds a little Marketing 101 Well that’s because it is! #marketing #destinationmarketing #tourismmarketing #experientialmarketing #venuemarketing
Love it when a new sign goes up. Love a preopening Love it when a new sign goes up. Love a preopening even more! Good on you RAdelaide! Event planners get ready for our call! And if you are in SA site inspections soon. #newvenue #newclient #newopportunity #teambuilding #corporateentertaining
Hm what’s this then ? Another new hotel in Adela Hm what’s this then ? Another new hotel in Adelaide can’t wait to see it. I imagine those views would be spectacular. Hm four new builds opening in the next six months. Best their people know how to market and sell! 😐 #hotels #adelaidehotels #sales
Founders Nicole and Jakki back to back in Thailand Founders Nicole and Jakki back to back in Thailand and always side by side in Aus. Separated by borders only. A partnership that works. (We think because of Nicole’s incredible patience) 5 years on @clockwise_consulting
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