What is a successful event?

Some would say ask the person paying the bill, but the reality is,  if the audience had a good time it was successful. The question is,  did you invite the right audience? And did their good time allow you to get them to take the next step? Did the organiser know what the next step… Read more

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Partners Collaborators Sponsors – Increasing your sales

I have been involved with many commercial and philanthropic partnerships and sponsorships.  There were many unofficial partnerships that developed and are still beneficial today.  Mostly these were direct connections with people. Partnership’s  blossomed with people that  enjoyed working together and knew they had made a difference. It never ceased to amaze me when organisations would come… Read more

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Return on investment from a trade show? Heading to AIME, how will you achieve it?

AIME and other such trade-shows are fascinating melting pots of opportunity and many people just miss it.

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